Let's get to the breakdown...
The packaging is very simple looking. I actually really like that is a very clean design. The cushion bb cream can be popped out of the packaging so I assume you can get refills for this :) Unfortunately, I can't read the box itself because as you can see in the pictures it's in Chinese and Japanese... which I can't understand. haha.
I got mine in shade 02. For reference sake, I'm about an NC 20-25 in MAC foundations. This shade is a PERFECT match for my skin. It has a nice yellow undertone, which makes it looks super natural. Since this is from Asia, I was worried it was going to have the typical white, ghostly cast that a lot of Asian foundations have but this doesn't :) Unfortunately, there are only two shades available which is a definite letdown.
This has a fairly high coverage for a bb cushion. I would say this is one of the highest coverage bb cushions I've tried! I love it. You can see my freckle in the pictures below to see the coverage!
The finish of the Maybelline Pure BB Mineral Cushion BB Fresh is very natural looking. I like that it's not too dewy so you don't look like an oil slick but it's also not too matte, which can make you look lifeless.
Without a primer, concealer and powder, this bb cushion lasts a good 6-7 hours on my skin. Keep in mind my skin is dry so I don't have to retouch with powder throughout the day too often. I tried it with a primer, concealer and powder and it lasted pretty nicely the whole day. I'm pretty happy with how this looks at the end of the day. Check out my video review to see exactly what it looked like!