So let's get to the breakdown....
The Holika Holika Magic Pole Mascara comes in this fun box! It unravels and reveals the mascara! I don't know why but I think this is so fun! haha.
I feel like everyone applies mascara a little differently so use this however you would normally apply mascara. From my experience, this mascara builds well so you don't need to worry about applying it a certain way.
Here it is! The comparison of the two! As you could see in the video, when I was applying the mascaras, there wasn't a big different between the two. Application-wise, the Holika Holika one was slightly more lengthening while The Benefit one was more thickening. But you really couldn't see much of a difference between my eyes.
The applicators in my opinion are fairly similar. Both have a plastic brush with spikes around the wand. On the tip, there are also some spikes so help apply mascara to the corner and lower lashes. This also helps with separating the lashes. Both brushes were good at preventing clumps.
Both of these mascaras wore really well. They didn't flake or smear during the day but at the same time, I don't have oily eyelids. Although, I don't think either one of these would do that even if you did have oily eyelids. On a side note, they do have waterproof versions in both mascaras. I don't like waterproof mascaras since they're too difficult for me to remove.
Between the two, I LOVE both of these mascaras. I would only choose the Holika Holika one because it is a little bit cheaper than The Benefit They're Real mascara. If you're looking for a good lengthening mascara, try the Holika Holika one. For thickening, definitely try The Benefit one. But I would definitely recommend both :)